Tennessee – Florida, 1st CBS 2009 Broadcast

College Football News
Posted May 26, 2009

CBS announces the Tennessee-Florida game will be the first SEC broadcast of the 2009 season.

By: BE Coleman

CBS announced that the Tennessee-Florida game will be the first SEC broadcast of the 2009 season. The network hopes to take advantage of the media fury that has both Lane Kiffin and Urban Meyer making headlines weekly.

The time for the September 19th broadcast from Gainesville will be the 3:30 PM EST time slot.

The "SEC Game of the Week" teams will be announced 6 to 12 days prior to their broadcast dates says the network. Pre-game broadcasts will begin 30 minutes prior to each kickoff.

"We are excited to embark on our new long-term football and basketball relationship with the SEC," said Mike Aresco, Executive Vice President, Programming, CBS Sports.

"The SEC is the gold standard in college athletics, and we look forward to bringing the SEC football Game of the Week to fans across the country. This historic agreement reinforces the already powerful SEC On CBS brand."

Other games already released on the schedule involve the Iron Bowl battle between Alabama and Auburn on November 27th. The network will close 2009 airing the SEC Championship Game in Atlanta on December 5th.

CBS will broadcast double headers on October 10th with games at 3:30 and 8:00 PM and two games on November 14th beginning at 12:00 PM and 3:30 PM EST. CBS will air their traditional pick of the week game on Saturday, leaving ESPN room to air the remaining choices in their new contract.

Bowl Business

The SEC bowl game contracts are the next order of business for the conference. All of the nine bowl contracts end in 2009. The Independence Bowl in Shreveport will be sporting a new name -- the vitamin bowl.

The Independence Bowl proudly announced AdvoCare as its new title sponsor on Thursday during a press conference at Independence Stadium's club level. The official name of the 34-year old game is the "AdvoCare V100 Independence Bowl."

The conference's bowl, the Sugar, has signed an agreement with the BCS, ESPN to keep airing the SEC's game through 2013. The BCS National Title will be played in 2011 in New Orleans.

Men Of Few Words

Lane Kiffin and Urban Meyer had little to offer up to media hounds on Tuesday. The prodding and hiding in elevators hoping to capture thoughts of the two men brought only one-liners.

Despite the no news, found writers crafting stories out of one sentence statements by the pair. Kiffin noted that he had requested an adjoining room with Meyer and spoke with Steve Spurrier on the elevator.

Meyer noted that the coaches each represent entities larger than they themselves are presented by the media as being. The coaches, "represent something bigger than them? Absolutely."

CFN had reported first, that SEC Commissioner Mike Slive would reiterate upon the one liners being floated by the coaches this week. News of that is just now being reported around the country.

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