SEC Extends Chick-fil-A Contract

The Southeastern Conference has inked another bowl extension.

Spring 2010 has been about extending football bowl contracts for the Southeastern Conference front office. The latest contract extension regarded expanding the 18 year old contract with the Chick-fil-A Bowl.

On Wednesday the SEC and the Chick-fil-A inked an agreement to continue their partnership with the Atlanta bowl game through 2013. Under the current agreement the SEC and the ACC will continue meeting in the game annually, with a revolving home – visitor arrangement.

Last years payout of $5.65 million was split between both conferences that increases annually. The ACC signed their extension in October of 2009.

In March, the SEC extended their contract with the Outback Bowl through January of 2014. Under the agreement the Outback Bowl game will move from a previous 11:00 AM broadcast time slot on ESPN to a 1:00 PM airing on ABC.

The Tampa based bowl game matches the SEC against the Big 10, consecutively spanning the previous 15 seasons. The SEC owns a 9-6 edge in the series that dates back to its 1995 inception.


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